Strong Roots Consulting

Strengthening organizations and communities by cultivating growth and learning, grounded in what is and what could be

What We Do

Strong Roots Consulting helps build stronger organizations and communities by supporting those that work for good. With core skills in program evaluation and strategic planning, we work alongside changemakers to understand communities and complex issues, develop responsive and effective initiatives, and build the capacity to learn and grow.

We are based in Saskatoon, Saskatchewan, Canada, and acknowledge that we live, work, and create on Treaty 6 territory and the homeland of the Métis.

We work with:

  • Community groups
  • Non-profit organizations
  • Charities
  • Multi-stakeholder partnerships
  • Social-purpose businesses
  • Government programs, departments, and agencies

Our primary services are:

  • Program Evaluation
  • Strategic Planning
  • Organization Capacity-Building

How We Work

Our work is guided by the following key principles:

  • Connect Wholeheartedly
  • Look Deeper
  • Work With/In the Context
  • Focus on Strengths
  • Stay Grounded in Purpose
  • Dream Pragmatically
  • Practice Humility

These principles apply equally to our work in the community with client organizations and to how we operate as a business.

Who We Are

Headshot of Brian Hoessler

Brian Hoessler (M.A) is the Founder and CEO of Strong Roots Consulting, where he also serves as Co-Director of Evaluation Services together with Dr. Giselle Patrick. Brian completed his Master of Arts degree at Wilfrid Laurier University in the applied field of Community Psychology, with coursework and practical experience in areas including qualitative, quantitative and mixed-methods research, community-based participatory research, and program evaluation. He brings over fifteen years of experience applying these skills with organizations and initiatives ranging from grassroots associations to multi-stakeholder initiatives.

Dr. Giselle Patrick (PhD) is the Co-Director of Evaluation Services at Strong Roots Consulting. She has an educational background in Applied Social Psychology with a focus on crime, coupled with over 13 years of International and Canadian Program Evaluation experience. Giselle has extensive skills in program logic model development, program theory, data collection and analysis to inform program development. Giselle has worked as both a consulting program evaluator as well as an internal evaluator to organizations. She believes that program evaluation has an important role in changing the world and to that end, she uses her extensive experience and skills in strategic thinking and development, critical and transformative thinking to support an antiracist, anti-oppressive evaluation practice.

Tanner McCubbing is a graduate student in the Applied Social Psychology program at the University of Saskatchewan and is currently completing a summer internship with Strong Roots Consulting. Tanner brings a strong foundation in both qualitative and quantitative research methodologies gained through coursework and hands-on research projects. He has experience with survey design, conducting interviews, and various forms of data analysis. Tanner has also completed a comprehensive program evaluation course, equipping him with skills and insights to effectively assess and enhance programs. He is committed to applying his knowledge and skills to practical settings to benefit the community.

Strong Roots Consulting often collaborates with other consultants and community practitioners and has provided placement opportunities for graduate students to complete required practicum hours.

How To Reach Us

Questions? Want to chat? Drop us a line at:

You can also reach us by phone at 306-715-7670.

Our office is located in The Two Twenty co-working space in Saskatoon; feel free to drop by if you’re in the neighbourhood, though please note that we do not maintain regular office hours.